Crowdfunding offers filmmakers another means of funding their films and people a new way of experiencing cinema. And it couldn’t be simpler: a filmmaker uploads a campaign to a crowdfunding platform and anyone, anywhere, can participate and contribute to the production of their film. There are different platforms (creative, social, business) and funding modalities, so it is possible to choose between ‘all or nothing’ or ‘keep it all’ campaigns, whichever suits the project better.
Thanks to crowdfunding, filmmakers get the funds and support they need to make their projects and audiences can feel part of the team and get especial rewards in exchange of their contribution, called perks.
A new way of interacting with cinema:
We have experienced a great change in the ways people can interact with cinema in just a few years. Before, audiences would purchase a ticket, a VHS/DVD or merchandise to enjoy films. They could comment the films with their friends and family or even write a letter to their favourite stars and filmmakers to let them know about their admiration.
Nowadays, with the spread of the internet and social media resources, people can watch a film, comment it on their social media, make custom content like wallpapers or icons and posting it on specialized websites, review films in their blogs and comment on filmmakers’ websites or social media platforms.
Crowdfunding is a new stage of this progression of taking cinema and filmmaking closer to the audiences. Now, anyone from any place and background can contribute in producing a film, dream that might have been unlikely to fulfil in other circumstances.